How to grow direct orders

A clear journey from discovery and menu choice to pickup or delivery can reduce friction.

Start with the information guests actually need.

Build direct ordering journeys that suit the business. Keep hours, menus, availability and contact information consistent across your site and external channels.

Make updates part of the team workflow.

Technology works best when the restaurant team can update content and review important information before it goes live.

Measure and improve.

Choose a small set of useful indicators, listen to guest enquiries and revisit the digital journey. No platform guarantees a search ranking.